| North American Testing Organization distributes millions of specialized, highly effective mail
surveys annually. Years of experience, coupled with diverse clients and markets has given us the opportunity to
develop techniques which maximize survey response rates and ensure that data is representative, meaningful and
achieves the highest level of quality and validity. To ensure a cost-effective, accurate and reliable approach to mail surveying, North American Testing Organization takes advantage of state-of-the-art automation and technologies. These specialized, proven mail techniques serve to enhance all research studies through respondent anonymity, accurate population representation and streamlined processes. |
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Duplex OCR scanning of survey documents to reduce costs and increase quality of response data entry |
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Automated database tie back to facilitate cost effective second mailings to non-respondents |
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Clandestine identification of all survey respondents enabling accurate referencing of respondent data with survey responses |
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Automated quota/response tracking designed to ensure valid sampling for each target market |
| Special interactive research techniques provide our clients with specific respondent information
on a daily basis. This unique approach allows client representatives to follow-up and intervene immediately with
respondent concerns, issues and problems. The result: research programs that pay for themselves through increased
customer retention and lower attrition rates. Mall Intercepts North American Testing's mall survey network is extensive and includes over 375 sites throughout the United States. These sites provide each client with complete representation of the domestic marketplace in terms of all demographics including income, ethnicity, age, religion, education, type of residence, urban/suburban and rural areas, regional product needs and preferences and geographic variations in perception and attitudes. Mall surveying includes state-of-the-art technologies in data collection: CATI interviewing, video taping and on-line/interactive surveying and reporting. Mystery Shopping North American Testing's field staff is trained and available to provide professional mystery shopping services for all our clients. Mystery shopping programs include evaluations of customer service, response times, administration, front desk services, staff courtesy and knowledge, store product placements etc. |
North American Testing
14565 Valley View St., Ste. Y
Santa Fe Springs, CA 90670
1.800.445.2382