QUALITATIVE RESEARCH
North American Testing Organization offers its clients a full range of qualitative research
services. Our qualitative research staff includes moderators and in-depth interviewers, each with over 10 years
experience in obtaining comprehensive, factual, attitudinal, perceptual and behavioral information from respondents
of all ages, backgrounds and professional levels.
North American Testing's qualitative field network includes dozens of specialized focus group and personal interviewing
facilities nationwide. Each facility is equipped with the latest in audio, video, on-line interactive and video
conference technology.
Focus Groups
Each year North American Testing performs focus groups at locations throughout the nation and abroad. Our qualitative
research is designed to extract the information necessary from qualified consumers, executives and professionals
for generating exploratory information and hypotheses.
North American Testing's staff of moderators have extensive experience and training in psychology and group dynamics.
Moderators work closely with each client to ensure that they are completely familiar not only with the client's
research objectives, but with the client's company, business and specific industry issues.
North American Testing's moderators and qualitative group specialists bring with them a wide range of techniques
and methodologies designed to elicit the maximum amount of quality information from even the most difficult respondents.
In-Depth Interviews
North American Testing administers hundreds of in-depth personal interviews annually. In-depth interviews may be
performed in a number of venues in order to ensure that respondents are comfortable and receptive to this comprehensive
data collection process. |
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Central location interviewing |
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In-depth telephone interviews |
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Site interviewing performed at the respondents place of employment or home |
North American Testing
14565 Valley View St., Ste. Y
Santa Fe Springs, CA 90670
1.800.445.2382