SPECIALIZED RESEARCH GROUPS
CONSUMER RESEARCH GROUP
North American Testing Organization's Consumer Research Group provides customized market research
services to companies, membership organizations and agencies whose primary target market is the general consumer.
Our innovative custom methodologies generate information that reveals the key factors influencing trial and continued
use of consumer products.
The Consumer Research Group offers all our clients a wide breadth of research resources and services established
to enhance knowledge and insight into consumer markets. Consumer research products include, but are not limited
to: |
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Customer Satisfaction |
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Ad Testing |
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Concept Testing |
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Image Analysis |
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New Product Launch |
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BETA Site Testing |
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Price Sensitivity |
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Market Segmentation and Analysis |
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Product Preferences |
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Product Analysis |
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Site Analysis |
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Lapsed "Customer" Studies |
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Awareness and Usage |
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Market Profiling |
Through North American Testing's nationwide network of data collection centers and affiliates,
consumers in virtually all urban, suburban and rural areas are effectively represented in all research studies.
North American Testing's Consumer Research Group has and continues to serve clients in diverse industries, assisting
with the information and insight necessary to effect successful marketing strategies. North American Testing assists
all its clients in identifying and understanding all key aspects of the consumer product selection and buying process.
The consumer research group works with each client individually to gain in-depth insight into your objectives,
markets, products, services and short and long term goals. The result…a committed and intelligent strategic partner
focused on your best interests and the interests of your company and organization. |
BUSINESS TO BUSINESS RESEARCH GROUP
North American Testing's Business-to-Business Research Group focuses specifically on products
and services marketed to commercial, governmental, municipal and non-profit organizations. Our innovative custom
methodologies generate information that reveals the key factors influencing trial and continued use of business
products.
The Business-to-Business Research Group includes staff with background as marketers, product managers and analysts,
as well as researchers, ensuring clients a well-rounded and highly integrated approach to market research. In addition
to this range of functional backgrounds, the group has experience with the specific requirements of a number of
major industries including, but not limited to retail, health care, medical, financial, communications, travel,
direct marketing, technology and packaged goods.
North American Testing's Business-to-Business Research Group offers clients the unique ability to obtain vital
information from a diverse range of business decision makers and end users through quantitative and qualitative
research venues. |
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Administrative Personnel |
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Municipalities |
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Business Owners |
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Office Managers |
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Buyers |
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Professionals |
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CEO's |
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Purchasing Agents |
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CFO's |
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Sales & Marketing Personnel |
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MIS Personnel |
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PUBLICATIONS AND MEDIA GROUP
North American Testing's Publications and Media Group has developed extensive, reliable methodologies
for the successful implementation of Readership Studies, Subscriber Studies, Newsstand Studies, Editorial Studies
and Advertising Effectiveness Studies.
North American Testing's readership and subscriber studies and creative, customized methodologies for trade and
consumer publications have and continue to be designed and updated by a staff of researcher's each having over
ten years experience in the publication market research field. |
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Advertising Measurement |
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Lapsed Subscriber Studies |
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Check Surveys |
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New Launch Studies |
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Circulation Studies |
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Newsstand Studies |
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Editorial Studies |
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Readership Studies |
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In-Book Surveys |
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Value Added Research |
Each year North American Testing distributes over 10,000,000 surveys for the publication industry
and continues to serve a wide range of publication and print-media clients representing diverse industries and
markets.
All reports and results presentations are custom designed to assist publishers in developing highly effective and
successful media kits, and allowing editorial and circulation staff to get a clear, accurate picture of their readers,
their perceptions of content, layout and graphics and methods for enhancing circulation. |
HIGH TECHNOLOGY
The North American Testing "High Technology Research Group" is focused specifically
on the information requirements of service and manufacturing firms in such industries as software, hardware, communications,
Internet services and home entertainment.
Over the years, this unique team of research professionals has and continues to provide market research services
for such products as tax software, PC Utilities, PC Communications software and hardware, medical software, medical
diagnostic equipment, laboratory equipment, programming software and advanced telephone communications services.
The High Technology Research Group gathers and analyzes information from consumers, business people, certified
professionals and medical personnel. Although all research studies are customized to address the specific needs
and requirements of each clients, North American Testing has and continues to perform research analysis in the
areas of: |
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Competitive Evaluations |
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Market Segmentation |
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Concept Tests |
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New Product Evaluations |
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Conformity with new operating systems |
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Price Sensitivity |
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Customer Satisfaction |
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Salary Surveys |
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Customer Service Evaluations |
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Upgrade Analysis |
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Hardware/Software BETA tests |
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HEALTH
CARE DIVISION
North American Testing's Health Care Research Division is dedicated to addressing the unique
information needs and requirements of those who administer and support health care delivery.
Each year North American Testing collects vital information from hundreds of thousands of: |
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Patients |
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Health plan members |
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Physicians |
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Administrators |
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Nurses |
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Clinical personnel and technicians |
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Benefits Managers |
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Specialists |
Information essential to enhancing quality assurance, satisfaction, retention and the development
of new products and services.
Health Plan Group…..NCQA Certified
North American Testing is well aware of the pressures faced by health plans due to intense competition, mergers
and acquisitions, and independent/governmental scrutiny and regulations. As a result, North American Testing's
Health Plan Group serves not only as a strategic market research partner, but as an advocate to all our health
plan clients.
The North American Testing Health Plan Group serves health plans throughout the United States and abroad. This
highly specialized group of research professionals is focused specifically on assisting health plans in gaining
insight and developing action plans to effect positive change in the areas of: |
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Member satisfaction and retention |
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Client satisfaction, growth and retention |
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Provider satisfaction |
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Departmental evaluations |
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Marketing |
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Quality assurance |
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Product and service evaluation |
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Policy development |
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Merger and acquisition analysis |
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Standardized measurement and regulatory requirements |
In addition to standardized and syndicated research services, North American Testing's Health
Plan Group provides highly customized research products and services that allow clients to derive all the information
specific to their unique markets, clients and membership, organizational structure and product lines.
Collecting and evaluating information from hundreds of thousands of health plan members annually, North American
Testing has established extensive, evolving benchmark databases specifically designed to provide our clients with
sources of comparative information on both national and regional levels. |
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PacifiCare
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Health Net
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Maxicare
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UniversalCare
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Secure Horizons
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CIGNA
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Healthcare Delivery and Provider Group
North American Testing's Health Care Provider Group is dedicated solely to meeting the unique research and information
requirements of: |
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Hospitals |
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Clinics |
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Medical Groups |
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Diagnostic Testing Facilities |
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IPA's |
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Laboratories |
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Physician Practices |
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Medical Centers |
Through North American Testing, health care providers are supported with both standardized and
customized research tools. Research studies are designed specifically for each client, their particular objectives
and their individual markets. Each research tool takes into account the evolving requirements and evaluative criteria
of organizations such as the NCQA, Joint Commission and HCFA. The result, powerful multidimensional instruments
specifically geared to assist health care providers in meeting all the challenges of growth, patient retention,
quality assurance and regulatory scrutiny.
The North American Testing Provider Group serves those who administer health care throughout the United States.
This specialized group of research professionals focuses on assisting groups and organizations in gaining insight
and developing action plans to effect positive change in the areas of: |
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Patient satisfaction and retention |
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Site analysis |
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Physician satisfaction |
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Quality assurance |
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Employee satisfaction |
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Policy development |
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Product and service evaluation |
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Standardized measurement |
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Facilities and department analysis |
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Regulatory requirements |
| Each year North American Testing's health care provider research group evaluates hundreds of
hospitals, medical centers, medical groups and IPAs…resulting in extensive benchmark database libraries of comparative
information on local, regional and national levels. This information is a value added service to our clients and
serves as the foundation for the design of many research instruments and questionnaires used by North American
Testing's growing list of clients. |