North American Testing Organization


Market Research

& Analysis


Advanced Analytics


North American Testing Organization offers a full range of tabulation and statistical analyses. Our comprehensive, advanced analytical service gives clients the full spectrum of analytical programs, a thorough understanding of all market variables and insight into their interrelational effects. We present the data in easy to read formats, and our analytical staff is available to provide assistance and support on an on-going basis.


Analytical services include, but are not limited to:



  • Brand Image Mapping
  • Brand Architecture
  • Cluster Analysis
  • Conceptual Mapping
  • Conjoint Analysis
  • Decision Drivers
  • Derived Importance
  • Discriminate Analysis
  • Factor Analysis
  • Forecasting
  • Market Segmentation
  • Modeling
  • Regression
  • SAS
  • SPSS
  • Trade-off Analysis
  • TURF Analysis
  • Volumetrics

Customized Reporting


In today's high technology environment, North American Testing Organization deems it necessary to meet the unique reporting objectives of all our clients. As a result, we maintain an extensive software reporting library and a wide range of computer systems.


Should a client require a special reporting format, North American Testing will make its best effort to obtain the software to ensure compatibility with those we serve. It is our objective to reduce our client's workload and provide the types of reports that improve the image of our clients within their company hierarchy.


On-line Reporter


The quality and usefulness of market research information is directly tied to its timeliness and ability to be disseminated clearly and effectively to all parties concerned. For this reason North American Testing Organization has developed an interactive reporting system designed to allow management and qualified staff access to research data and analytics in a real-time, ongoing basis, 24 hours a day, seven days a week.


North American Testing's ON-LINE REPORTER allows all qualified personnel to access results via the internet. Using user specific passwords, management and administrators may access results for their department, division or the overall organization. The availability of each level of research data and results is up to the discretion of each client.


Research data and results are updated in real-time and are presented in an easily understandable format. The reporting system also includes a wide range of analytics including cross tabulations, advanced statistics, charts and graphics.


The true benefits of the ON-LINE REPORTER lie in its ability to provide all decision makers with timely, accurate research information immediately. Managers who are implementing new programs and processes may keep close track of response data and analytics.


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